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Max Factor partners with UNICEF to help young girls develop key skills

Sophie Smith
10 March 2023

Coty has announced a two-year partnership between Max Factor UK and UNICEF to support Skills4Girls

Taking place over the next two years, the UNICEF program will "help give young girls the tools and resources to reach their full potential and become the next generation of successful leaders, entrepreneurs, and change-makers".

The project aims to unlock the potential of 11.5 million girls in over 30 countries by providing training in science, technology, engineering and mathematics (STEM), digital technologies, and social entrepreneurship - as well as general life skills.


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Janine Fernandez, VP of Global Marketing at Coty, said: "At Coty, we believe we have an important role to play in society through our brands, which champion self-expression and challenge stereotypes. We are proud to launch the new Max Factor UK and UNICEF’s Skills4Girls partnership and invest in the lives of these young girls, giving them hope for brighter futures."

As the "official supporter" of the partnership, UNICEF Goodwill Ambassador, Priyanka Chopra Jonas said: "Throughout my time with UNICEF, I have witnessed first-hand the importance of empowering young girls in disadvantaged marginalised communities and giving them the skills and opportunity to fulfil their dreams.

"Showing young people that their ambitions are achievable, and giving them the support to get there, is rewarding and critical for their future. I’m so proud that Max Factor and UNICEF are joining forces to inspire real change."

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