Max Factor welcomes Priyanka Chopra-Jonas as global ambassador
Max Factor has announced actor, philanthropist and producer Priyanka Chopra-Jonas as its new global ambassador and creative collaborator. Chopra-Jonas will become the face of major beauty campaigns and product launches throughout 2021 and into 2022.
Max Factor is on a journey of transformation; with heritage rooted in Hollywood, the brand’s refreshed approach aims to focus on empowering its community to step into the spotlight.
As a multi-faceted philanthropist, UNICEF Goodwill Ambassador, and advocate of women around the world, Chopra-Jonas is a champion of the empowerment that Max Factor is seeking to highlight, driving relevant and purposeful conversations.
Kicking off the partnership, Chopra-Jonas stars in the first creative spot launching the brand’s new FaceFinity All Day Flawless Airbrush Finish 3in1 Foundation. She was very involved in the language used in the spot, ensuring its authenticity to her voice and her personal experience with the brand and the product.
Stefano Curti, Chief Brands Officer at COTY, said, “Priyanka is the modern embodiment of our diverse Max Factor audience, and a champion of the empowerment that comes with transformation. We couldn’t be more thrilled to partner with her and know we will be able to achieve so many extraordinary things together.”
Priyanka Chopra Jonas added: “A brand with a rich heritage that spans more than 100 years, Max Factor is behind the most iconic and effortless beauty transformations in pop culture, and I am honoured to be collaborating as their new global ambassador. Confidence can be someone’s most powerful asset, and it’s important to trust that your beauty products will deliver. From make-up artists to people all over the globe, I know I’m in good company in sharing my excitement for Max Factor’s new product launches and I’m proud to be part of the brand’s next chapter.”