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Maya Jama's MIJ Masks launches first retail venture with Harvey Nichols

Gaelle Walker
26 July 2021

MIJ Masks, the skincare brand created by British presenter Maya Jama in December 2020, has announced  Harvey Nichols as its first retail partner as it seeks to grow its presence on the Highstreet and online.

The collection of radiance-boosting mask and patch products currently includes a Bio-Cellulose Face Mask a Pink Hydrogel Eye Patch and a Silver Hydrogel Eye Patch.

All three will sit within Harvey Nichols' 'Beyond Beauty' edit of tried and tested products.

Each product offers bespoke nourishing formulas, packed with “powerhouse ingredients” such as Vitamin C, Niacinamide and Hyaluronic Acid to  sooth, hydrate, and balance skin.

Harvey Nichols beauty director Clare Horner said: “We are thrilled to launch MIJ Masks by Maya Jama at Harvey Nichols.

“Packed with nourishing ingredients to give our skin some much needed TLC, the innovative range will feature as part of our Beyond Beauty collection, an edit of tried and tested products that we can’t get enough of.”

Maya Jama added: “We're so excited to announce MIJ Masks will be launching exclusively in Harvey Nichols this month and will be available in-store nationwide and online.

“As our first retail partner, I couldn't be more gassed! We’ve seen such rapid growth since launch and so we’re proud to be partnering with the luxury department store as we expand into retail.

"This is a really exciting next chapter for the brand which will continue to make MIJ Masks a real game-changer within the skincare category.”


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