Maybelline partners with Ditch The Label to help young people access mental health support

Maybelline has partnered with global youth charity Ditch The Label to help make online mental health support "more accessible than ever".

As part of this, Maybelline will fund over 17,500 hours of one-to-one help, providing online support every hour of the day for the next two years via Ditch the Label’s safe space community forum.

The brand is also launching Brave Talk – a one-hour training course designed to help people learn how to have a conversation with a loved one who may be struggling with their mental health.

This will provide advice on how to identify signs of stress and discuss any barriers that may stop people from getting help, rolling out in universities across the UK from September.

Anika Majithia, General Manager at Maybelline UK & Ireland, said: "We’re thrilled to partner with Ditch the Label, to use the power of Maybelline to help scale free and accessible mental health support for young people."

The campaign forms part of Maybelline’s Brave Together initiative, which aims to help young people living with anxiety and depression, offering tools on how to spot the signs and access individual mental health support.

Globally, the initiative has supported over one million people to gain free access to mental health support so far.

Margaret Johnston-Clarke, Global Chief Diversity Equity Inclusion Officer at L’Oréal Group, said: “Across our 36 brands - our mission is to ‘Create the Beauty that Moves the World’ – and an integral part of this mission is the role our brands play in supporting programmes that address today’s critical societal challenges.

"By using their scale, influence and platforms, our brands seek to raise awareness and empower more consumers to gain access to the individual support they need, and ultimately, build a more inclusive society for all.”