Mediheal brings K-beauty toner pads to Boots as UK demand surges

As K-beauty continues its rapid rise in the UK, Mediheal is set to expand into Boots stores from 3 December, following a hugely successful online debut that saw four of its six toner pad SKUs sell out within just three days.

The launch marks a significant moment for the retailer, which has been accelerating its K-beauty offering to meet growing demand thanks to TikTok trends and a new wave of consumers seeking clinically inspired routines.

Mediheal, already a powerhouse in South Korea, has earned 65 awards for its toner pads. Its colourful array of toner pads, which target concerns ranging from blemishes and texture to radiance and firming, has become a staple of Korean skincare for its simplicity and professional-level results. Globally, the brand has sold more than 27 million toner pads.

Mediheal's CEO, Soun-won Kim, told theindustry.beauty: "We are thrilled to officially launch in the UK through Boots, one of the country’s most trusted beauty retailers. Mediheal has earned strong consumer trust by winning 65 awards for toner pads, holding the No.1 position for two consecutive years on Korea’s leading beauty retail channel, and achieving 27 million toner pads sold worldwide.

"Building on these strong achievements in Korea, Mediheal officially launched online at Boots UK in October 2025. Within just three days, four out of six SKUs sold out, demonstrating the brand’s strong resonance with UK consumers."

The brand said the partnership with Boots will help build deeper online and offline experiences for UK shoppers, with a wider product rollout planned across 2026. For Boots, Mediheal’s performance signals a continued shift in consumer behaviour as K-beauty, once niche, becomes a core part of Brits' skincare routines.