Medik8 to host science-led skincare experience as beauty pop-ups surge

Medik8 is launching a two-day pop-up in London to mark the launch of its new Exo-PDRN Prismatic+ serum, hosted in partnership with beauty retailer Space NK.

Taking place from 23-24 May in Covent Garden, the “Exo-PDRN Prismatic+ Lab” pop-up is designed as an interactive experience that brings the concept behind the "next generation" serum to life.

The event represents the brand’s first discovery-led consumer activation with Space NK, offering visitors a closer look at the formulation and its intended role within skincare routines.

According to Medik8, the activation will include personalised skin analysis sessions and skincare consultations.

Guests will also be able to try product samples, with refreshments and photo opportunities available on site.

The Exo-PDRN Prismatic+ serum is described by the brand as being engineered around skin biology, combining what it calls a PDRN-based structure with an exosome complex.

The formulation aims to support skin renewal and overall skin quality, with benefits including improvements in the appearance of fine lines, skin firmness, luminosity and texture.

Medik8 highlights several key components in the formula, including a “Prismatic PDRN”, described as a vegan-derived form of PDRN designed for stability and absorption.

It also features a Triple Exosome Complex to help support skin signalling processes, along with GF MiniProtein to help improve the appearance of skin structure over time.

The pop-up comes as a wave of beauty-led activations take over London this week, bringing immersive brand experiences to some of the city’s most high-profile locations.

Haircare brand Ouai is showcasing its new Bond Repair Balm with a pop-up at King’s Cross Station this weekend.

Meanwhile, Lookfantastic is launching an immersive pop-up later this week as part of its “What the SPF?!” campaign, designed to spotlight sun protection through a playful, experiential format.

In luxury skincare, DUA by AB - the brand co-created by musician Dua Lipa and Augustinus Bader - is debuting its first-ever pop-up at Selfridges in London, marking a major moment for the partnership.

Elsewhere, Anua has teamed up once again with EL&N London for a collaboration that blends K-beauty skincare with a themed seasonal drink experience, continuing the trend of beauty-meets-lifestyle activations across the city.