Medik8 to support emerging talent as Patron of British Beauty Council
Medik8, the B Corp-certified British skincare brand, has announced its new role as a patron of The British Beauty Council in the hope of driving "positive change across the beauty industry".
The partnership will see initiatives centred around shared core goals, such as supporting emerging talent and future-proofing the livelihood of the industry and those who operate within it.
Laura Watson, Chief Customer Experience Officer Medik8, said: "As a proud British brand, full vertical employer and B CorpTM, we’re passionate about driving positive impact for our community. Partnering with The British Beauty Council was therefore a natural fit, providing us with a real opportunity to play an active role in shaping the future of our sector."
Medik8, founded by Elliot Isaacs in 2009, revolutionises skincare with a scientific approach to age-defying solutions. Driven by a passion for innovation and efficacy, Isaacs combines cutting-edge research with high-quality ingredients to address a wide range of skin concerns.
From potent vitamin C serums to retinol-infused treatments, Medik8's products are formulated to deliver visible results while prioritizing skin health and sustainability, empowering individuals to achieve their best complexion.
Millie Kendall OBE, CEO at the British Beauty Council, added: "The British Beauty Council is pleased to welcome Medik8 as a patron. Manufacturing on British soil, the brand is a true case study for beauty's success in the UK.
"Its high-performing products, commitment to sustainability and continued dedication to innovation lie in synergy to the Council's ongoing activity and we are excited to collaborate on ongoing activity to raise the reputation of the industry."
The news coincides with the launch of British Beauty Week 2024, taking place from 23-27 October.
Running under the theme of 'A Beauty Industry that Looks Like You', the event is designed to highlight the importance of representation and inclusion in British beauty.
It attempts to inspire beauty brands and consumers to celebrate the various facets of the industry, whilst considering the ongoing work that needs to be done to ensure all voices are heard, and appreciated, in the sector.
To start their patronage as it means to go on, Medik8 is co-hosting a panel at this year's British Beauty Week. Beauty fanatics are invited to join Medik8’s Global Ambassador; Dr Bibi Ghalaie and Beauty Writer, Georgia Day, to participate in a hands-on workshop and myth-busting panel talk today AllBright Member’s Club in Mayfair.