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Menopausal women spending average £1,800 a year to combat symptoms

TheIndustry.beauty
03 March 2025

Women experiencing perimenopause and menopause are spending an average £1,800 a year on products such as vitamins, skincare and smart watches to combat symptoms such as fatigue and hot flushes.

A new survey has found that approximately 76% of women are buying vitamins and minerals, with 52% having bought supplements and 40% having spent on hormone support to help manage symptoms.

The most expensive products bought include skincare treatments, costing an average £244 a year, and skincare products, at £179.

Women are also spending an average £147 each year on supplements, £120 on vitamins and minerals and £105 on hormone support.

In addition, the figures for 2023 and 2024 reveal a 156% increase in sales of Omega-3 fish oil, a 150% rise in calcium products, 92% higher sales of primrose oil and a 20% uplift in red clover.

The survey also suggests that a quarter of women (25%) are turning to sleep aids, including aromatherapy, weighted blankets and sleep trackers, to alleviate symptoms such as night sweats and fatigue.

Sales data shows year-on-year increases in sales of sleep trackers, up 303%, aromatherapy, up 263%, and weighted blankets up 32%.

However, 29% of women report feeling overwhelmed and stressed while navigating menopause and the associated expenses, with 24% struggling to find a trusted source of information about suitable products.

OnePoll surveyed 2,000 UK females between 4-14 February 2025, who have experienced perimenopause or menopause symptoms.


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