MERIT builds on skincare success with new Great Skin Priming Moisturiser

MERIT, the minimalist, multi-tasking make-up and skincare brand targeting the millennial and up market, is building on its success in skincare with the launch of the new Great Skin Priming Moisturiser.

This is the second skincare product from the brand, which first ventured into the crowded skincare space with the Great Skin Instant Glow Serum. The serum has gone on to sell a unit every two minutes since launch. Its new companion moisturiser is designed to address multiple skincare concerns and create the perfect base for make-up.

"The introduction of Great Skin Instant Glow Serum was a defining moment for MERIT – it demonstrated that our mission to simplify daily routines was just as relevant in the oversaturated skincare space," said Philippe Pinatel, CEO of MERIT. "Our cross-category appeal is indicative of the fundamental insight at the heart of the brand: beauty consumers are overwhelmed and are looking for effective products they can use for years to come. Great Skin Priming Moisturizer's multitasking benefits and efficacious formula is a direct response to that insight, which will continue to be our north star as we expand our makeup and skincare offerings well into the future."

It is made from a unique blend of peptides, spermidine, and polysaccharides, dubbed by MERIT as the Great Skin Complex. Developed for its immediate and long term hydration and barrier benefits, Great Skin Complex is derived from an unexpected source: food waste. All elements of the Complex are sourced from a byproduct of arctic microalgae that is sustainably grown in Icelandic reactors for the food industry.

Designed to instantly blur and prep skin, the moisturiser also helps to provide time-release hydration. It contains a host of effective ingredients like hyaluronic acid, oat extract and glycerin alongside the Great Skin Complex. It is also certified non-comedogenic, dermatologist-tested, and fragrance-free, as well as being vegan, certified cruelty-free from Leaping Bunny, and Clean at Sephora-compliant.

"With Great Skin Priming Moisturizer, we're once again responding to feedback from our community, who were tired of single ingredient formulas, conflicting information, and an ever-growing number of steps presented to them by the skincare industry," said Aila Morin, CMO of MERIT. "In contrast, Great Skin Priming Moisturizer makes getting ready easier. And while the science behind the formula is complex, the experience for customers is simple: Great Skin Priming Moisturizer is suitable for all skin types, won't clog pores, and is clinically proven to provide hydration, smoothing, firming and priming benefits both immediately and over time."

The moisturiser launches on 22 August, priced at £40. It will be available from Merit.com and Sephora. Waiting list is now open.