Merit to celebrate latest launch with new pop-up
Merit is marking its biggest launch of the year with a two-day pop-up in London from 3-4 July at 16 Bloomfield Terrace.
The minimalist beauty brand will invite visitors to explore its full product range in person, including its new Clean Volume Mascara.
As part of this, the event will offer in-store shopping, personalised shade-matching services and complimentary goodie bags. These will include a deluxe sample of the new mascara and the Retrospect fragrance, as well as a travel-size version of the Great Skin Serum.
Guests will also be offered complimentary refreshments during their visit, while a dedicated children’s area for ages three and above will be available on site.
Launched last week, the Clean Volume Mascara is a buildable tubing formula designed to lift, separate and define lashes for a volumised effect. It features a small brush intended to reach even fine lashes for more even application from root to tip.
The formula uses tubing technology to coat lashes in lightweight film-formers, aiming to provide lift and definition while remaining easy to remove with warm water. It also includes ingredients such as shea butter and plant waxes.
Since its launch in 2021, Merit has built its reputation on a carefully curated range, beginning with seven products, including its signature 'Minimalist' foundation and concealer stick, which remain central to the brand.
Over time, the range has expanded to include skincare essentials and fragrance, along with recent makeup launches such as the Lip Blush range, released earlier this year to mark the brand’s fifth anniversary.
With this new mascara launch, Merit expands its range to four tubing variants, including Clean Volume in black and brown, alongside Clean Lash in black and brown.
