MIJ Masks joins Beauty Bay in brand expansion

Skincare brand MIJ Masks has announced its expansion, joining ecommerce beauty retailer Beauty Bay.

Customers can now purchase the skincare range on Beauty Bay, which includes its Bio-Cellulose Face Mask, Hydrogel Eye Patch, Rose Quartz Face Tool and Face Roller.

Each product offers bespoke nourishing formulas such as Niacinamide and Hyaluronic Acid to sooth, hydrate and balance skin.

Founded by British Presenter Maya Jama in December 2020, the brand first launched at Harvey Nichols and on its own website. The expansion follows the brand's aim to grow its online presence.

Announced on social media, MIJ has been labelled Beauty Bay's 'Brand of The Week'. In a statement on LinkedIn, Beauty Bay described MIJ's products as a "perfecttttt addition to your self-care routine".