Milani Cosmetics to host London pop-up for Baked collection relaunch

Milani Cosmetics is bringing its Baked collection back into focus with a London pop-up this April, as part of its ‘What’s Inside Is Everything’ campaign.

Taking place on 25th April at FILTRD Covent Garden, the one-day event will spotlight the updated formulas, now offering up to 12-hour wear and enriched with grape leaf extract and Vitamin E-rich olive oil.

First debut in 2011, the iconic Baked collection is crafted in Italy, where each formula is hand-mixed and slow-baked on terracotta tiles to create lightweight powders with a luminous finish. The range includes Baked Blush in eight shades - four iconic Milani classics and four new additions - alongside four all-new shades in both the Baked Bronzer and the Baked Highlighter collections.  The cheek complexion trio relaunches with new ingredients and a refreshed design, reinforcing Milani’s commitment to high-performance craftsmanship.

The pop-up will give consumers the chance to try the products in person, with shade matching and hands-on discovery built into the space.

Open from 11am to 4pm, 200 goodie bags and complimentary cookies will be available on a first-come, first-served basis.

The activation forms part of a wider brand refresh for Milani, as it continues to build its presence in the UK.

FILTRD
51-53 Shelton St, London WC2H 9JU

The NEW Baked Collection is now available at Boots & Superdrug (instore & online).