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Miley Cyrus invests in self-tanning brand Dolce Glow

Chloe Burney
02 February 2023

Miley Cyrus, who often receives custom spray tans from Dolce Glow’s Founder, has invested in the 2015-founded self-tanning company.

The singer took to Instagram to announce the partnership by referencing her new single 'Flowers': 'I can buy myself tanner…. Excited to announce MCEO x Dolce Glow. Get that Endless Summer Vacation glow. #MileysGlow.'

Dolce Glow’s Founder, Isabel Vita, is one of the most in-demand spray tanning artists in Hollywood, boasting clients such as Kylie Jenner, Kim Kardashian, Jennifer Lopez, Selena Gomez, and Katy Perry.

Miley Cyrus began using Vita’s custom services three years ago and was even bronzed up by the tanning artist in her recent music video, which is currently number one on the charts worldwide.

Dolce Glow offers a self-tanning mist, mousse, and lotion, each priced around £42. Like most other tanning products on the market, Dolce Glow should be left on for 6-8 hours and then should be rinsed off. However, what makes this product different is that it lasts between seven and 14 days, as well as its ability to 'blur' imperfections.

Vita commented: “Miley’s partnership could not have come at a better time for Dolce Glow.

“We did have some areas that we lacked in infrastructure and connections and opportunities. When Miley decided to do this, she immediately the next day had her team working on it. When I say she is one of the most involved, yet creative, hardworking partners that I’m around on a day-to-day [basis], I couldn’t have asked for a better partner.”

According to Cyrus’ team, this is the 30-year-old actress and pop star’s first brand investment.

In a statement to WWD, Cyrus said: “I am an official partner in Dolce Glow because I truly love and trust this product. Its high-quality ingredients and flawless color make it a must for me. Dolce Glow aesthetically aligns with my new album ‘Endless Summer Vacation.’ I am so excited to make my ‘glow’ accessible for my fans and support a female-founded company.”

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