Miley Cyrus to front new Gucci Flora Gorgeous Gardenia fragrance
21 June 2021
Multi-platinum selling recording artist Miley Cyrus has been announced as the face of Gucci Beauty's newest fragrance: Flora Gorgeous Gardenia Eau de Parfum, which is set to hit stores from 1 August.
Crafted by Gucci creative director Alessandro Michele, the new scent will be available online from 30 July and in selected Gucci stores, retailers and perfumeries worldwide from 1 August.
Cyrus will feature in a series of images and fanciful videos for the new brand, which will see her "truth to self-expression, optimism and authenticity" shine through.