Milk Makeup expands UK presence with Feelunique

Milk Makeup has expanded its UK presence and joined Feelunique, bringing its range of vegan, cruelty-free and paraben-free makeup to the etailer from 21 June 2022.

The launch expands on Milk Makeup's existing UK presence, which includes Cult Beauty and Selfridges.

Born out of Milk Studios, a fashion photography studio in downtown NYC, Milk Makeup was initially started to champion Milk’s creative community who felt underrepresented in the beauty world. The launch will feature Milk Makeup's products including its Hydro Grip Primer, Set + Refresh Spray and KUSH Brow Gel. Along with its new RISE Mascara and Pore Eclipse Mattifying Primer.

Arieta Mujay, Brand Director at Feelunique, said: “We’re excited to bring this innovative brand to Feelunique’s audience of diverse and creative beauty lovers. From fresh-faced skin to high octane glamour, Milk Makeup has the cult kit to enhance every look, love and lifestyle. Not only is the range vegan, eco-friendly and cruelty-free, the products are super easy to use, meaning everyone can feel like the best version of themselves; that’s exactly what we stand for.”