MINISO selects Oxford Street for new flagship store
Chinese lifestyle retailer MINISO is getting ready to open its biggest UK store to date on London's Oxford Street.
Spanning 2,700 sq ft, the new flagship at 100 Oxford Street will open its doors on 10 November at 12.00pm.
The space will feature MINISO's bestselling products, as well as brand-new beauty and fragrance lines with nail polishes, perfumes and "must-have" makeup products available.
Saad Usman, Chief Operating Officer at MINISO UK, said: "MINISO's Oxford Street store marks a significant milestone in our journey—a testament to our unwavering belief that 'Life is for Fun'. We're thrilled to extend this philosophy to the lively Oxford Street community. Our store isn't just any retail space; it's a vibrant hub of joy and creativity.
"Here, we take immense pride in presenting a diverse array of top-quality products, featuring exclusive collections from cherished brands such as Sanrio and Disney. Every shopper can discover a perfect match, reflecting their unique style and taste. It's a celebration of endless choices and delightful surprises."
Founded by CEO Ye Guofu, MINISO has opened more than 5,800 stores in over 100 countries and regions including the UK, US, Canada, Australia, Spain, UAE, India and Mexico.
The new Oxford Street location marks the brand's largest retail space in the UK to date, as well as its 23rd store nationwide and third standalone high-street location.
