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Missguided enters beauty market with affordable and inclusive line

Lauretta Roberts
18 January 2021

Missguided, the online fast fashion brand, has made the move into the beauty market with an affordable and inclusive range of almost 150 individual products.

The range comprise 25 product types across three categories – face, eyes and lips – with prices ranging from £6-£12.

To demonstrate the inclusive nature of the range, the Meet Your Match Demi-Matte Foundation comes in 25 different shades. Other key products include the Gimme Lip lipstick, in matte and gloss finishes and 20 colours, as well as the Frecks Appeal Freckle Pen, Multi-Use Dew Gloss and Hi-Lit Liquid Highlighter.

Missguided founder and CEO Nitin Passi said of the launch: “We’re all about our customer and she’s telling us we can do more than just give her the apparel that makes her look and feel great , she’s giving us permission to extend that to her beauty regime.

“And this first Missguided beauty range carries the spirit of what she knows we do best, premium quality without a premium price tag.”

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