Molton Brown celebrates 50 years with new botanical hair collection
Molton Brown is marking its 50th year with the launch of a new botanical Hair Care collection that fuses sustainability and innovation.
Inspired by the brand’s natural heritage, the new range includes four collections of shampoos and conditioners, each of which features a sustainably- sourced herb to Balance, Volumise, Hydrate and Repair.
In homage to brand founders Caroline Burstein and Michael Collis, who made their own products in the basement of their 1970s South Molton Street salon in London, the herbs used in the new collection are grown in once-abandoned underground tunnels, with innovative hydroponic systems and LED technology.
The herbs, which include fresh nettle, soothing camomile, aromatic fennel and uplifting coriander, are produced year-round in a controlled, pesticide-free environment, unaffected by weather and seasons.
Using 70% less water than a traditional farm, the method keeps all nutrients in a closed loop system and reduces agricultural runoff.
Each of the products in the new haircare range can also be layered and combined to create nourishing personalised hair care rituals.
In a nod to the brand’s original packaging, the new bottles are designed in an apothecary-style brown shade, featuring an illustration of each herb.
Bottles are also made from 100% post-consumer recycled plastic and are recyclable.
The new Botanical Hair Care collection will be available in-store and online from 12 July 2021. Shampoos have an rrp of £20 while conditioners are £22.
Shoppers who return their used bottles to stores will also be rewarded with 10% off their next purchase, after the brand extended its ‘Return. Recycle. Reward’ scheme earlier this month.
The nationwide launch follows a successful pilot and is designed to ensure that all bottle components, including caps and pumps, are given a new lease of life.
Used bottles are collected from stores during stock deliveries and sent to Molton Brown’s partner recycling facility Cleantech, where they are transformed into plastic resin.
