Molton Brown partners with shoe designer Ancuta Sarca for new fragrance launch

Molton Brown has unveiled the second chapter of its Artists of Note series, celebrating its new floral-fruity scent with London-based shoe designer Ancuta Sarca.

The British brand's ongoing Artists of Note series invites creatives to imagine the brand’s fragrances through their unique mediums to express the sensorial power of fragrance.

It first launched in September 2024, with poet Dr. John Cooper Clarke, London-based fashion designer Nicholas Daley and jewellery designer Gala Colivet Dennison.

For its latest scent, the British brand brings together the fragrance’s creator, Véronique Nyberg, and emerging designer Sarca for a collaboration centred around the themes of "contrast, hope, optimism and renewal".

An expert in fusing deadstock materials and different shoe styles together to create unexpected silhouettes with contrasting details, Sarca’s creative flair parallels with the notes and inspiration behind the newly launched fragrance.

The new Bluebell & Wild Strawberry fragrance brings to life springtime, boasting the top-notes of wild strawberry, warm amber accord and soft driftwood at the base, and a signature note of earthy violet leaf.

An embodiment of Nyberg’s love of walking in nature, Sarca’s deadstock velvet-and-leather mules attempt to capture the energy, colour and contrasts of spring and the fragrance.

"I really wanted to evoke the same positive energy that the fragrance has. I wanted to include similar contrasting elements and vivid colours like blues, purples, greens," explains Sarca.

"When I first smelled the perfume, the first memory that came to mind from my childhood was Easter time. We used to have this big lilac tree in our garden, so it really reminded me of that a lot. It was very important for me to encapsulate the idea of spring and flowers."

Founded in 1971, Molton Brown’s collection of signature fragrances, bath and bodycare products are known for their vibrant colours and bold scents.

The Artists of Note series forms part of the brand's strategic repositioning to be recognised as a fragrance-first brand.