Molton Brown selects Northcote Road for latest store opening
British fragrance brand Molton Brown is opening a new store on Northcote Road in Clapham, creating a space that celebrates its roots and champions sustainability.
The new store hopes to offer a "calming, botanical and sophisticated atmosphere" with a contemporary twist of natural rattan textures, energy conscious lighting and flourishing plants.
As part of this, the space will boast the brand's range of bath, bodycare and fragrance products, with experts available to offer personal and home fragrance consultations.
The store will also host bespoke gifting consultations, as well as the opportunity for customers to personalise fragrance bottles through an engraving service.
Incorporating sustainability into the Northcote Road store, Molton Brown has added a number of eco-friendly design elements such as sustainably sourced materials, second hand props, and low energy LED lighting.
It will also offer the brand's full refill collection and Return Recycle Reward scheme, which allows customers to bring back Molton Brown plastic bottles for 10% off their next purchase.
Steve Clark, Senior Director Retail & Hotel at Molton Brown, said: "We believe that the most important part of our customer’s relationship with Molton Brown is how we make you feel.
"That’s why we’ve been investing in the physical store environment over the last few years in a way that puts the senses at the heart of what we do, providing the kind of immersive experience that we hope will become the start of a beautiful friendship with” the local residents of the Northcote Road area."
