Moncho Moreno brings haircare range to the UK with Harrods partnership
The haircare line from one of Spain's premier hair stylists, Moncho Moreno, is now available in the UK as part of an exclusive partnership with Harrods.
Moncho Moreno – who has 40 years of experience working with major brands such as Chanel, Dior and Armani – and his wife Berta Martin Sainz launched the line in 2020 with a mission to repair and strengthen even the most damaged and weakened hair.
Working with leading European laboratories the pair developed a hair protein complex, named M28, which acts within the hair fibre itself to reverse damage and prevent breakage. Comprised of over 10 amino acids, hydrolysed protein, arginine and vitamin B5, the M28 complex is capable of releasing its active components precisely where they are needed. It is said to be able to "anchor and fuse" to the hair meaning it is effective for up to five washes, providing progressive repair.
Ranging in price from £30 to £45 the line-up comprises a selection of products designed to address a specific hair issue. Hero products include Bond J'Aime Bond, a leave-in conditioner that repairs damaged hair and lasts for up to five washes. Daily use is said to prevent hair breakage by up to 506%.
Shampoos include Gorgeous Hair, which contains Omegas 3, 6 and 9 and Camellia Japonica oil to replenish the lipid content of the hair and protect keratin. The Bathman Detox is a sulphate-free shampoo containing activated charcoal for hair with greasy roots and dry ends and hair with dandruff.
As well as the leave-in conditioner there is also a Miracle Water Anti Frizz conditioner containing moringa seeds and hyaluronic acid and a One Minute Wonder intense mask that can be used on a daily basis. The Shine on Me serum can be used to finish styles or as a pre-shampoo treatment.
Arguably the star of the line-up, though, is the Super Magic brush (£35), a curved, flexible ventilated brush with a combination of natural boar and synthetic bristles. The synthetic bristles are designed to massage the scalp and stimulate hair growth, while the boar bristles deliver shine. It is suitable for all hair types, including hair extensions, and can be used for children.
A selection of 10 key products will be available at Harrods on the Fifth Floor of the Knightsbridge store, as well as online. It will also be used by experts in the Harrods Hair and Beauty Salon where customers will be able to try the products first hand, and it will arrive in the dedicated H Beauty stores across major UK cities later in 2024.
Mia Collins, Director of Beauty Buying, Harrods said of the launch: "We are delighted to welcome Moncho Moreno to Harrods. Their luxurious and innovative hair care products perfectly align with our ambition to bring the best in beauty to the UK market. Moncho Moreno’s commitment to excellence, premium ingredients, and transformative results make them an ideal addition to our curated haircare selection. At Harrods, we strive to provide our customers with unparalleled products and experiences, and we are confident our clientele will embrace and love Moncho Moreno as much as we do."
