Moncler signs global perfume license deal with Interparfums
Luxury designer outerwear brand Moncler has signed an exclusive worldwide license agreement for fragrances with Interparfums – a French creator of prestige perfumes and cosmetics for the last 38 years.
The new deal will run until 31 December, 2026, with a potential five-year extension, and the launch of the first fragrance line is expected within the first quarter of 2022.
Interparfums will create and produce perfumes and fragrance-related products and will distribute them in Moncler mono-brand stores, as well as selected department stores, specialty stores and duty-free shops.
Moncler was founded in Grenoble, France, in 1952, and is currently headquartered in Italy. Chairman and CEO of Moncler, Remo Ruffini, took over the company in 2003.
Ruffini said: “Interparfums renowned expertise and creativity make it the ideal partner to develop a fragrance that is perfectly aligned with Moncler’s DNA and unique identity. The launch of Moncler’s first fragrance line is consistent with our selective brand extension strategy further enriching the experience with the brand.”
Founded in 1982, Interparfums develops, manufactures and distributes prestige perfumes and cosmetics as the exclusive worldwide licensee for Boucheron, Coach, Jimmy Choo, Karl Lagerfeld, Kate Spade, Montblanc and Paul Smith. The company is also the owner of Lanvin fragrances and the Maison Rochas.
Philippe Benacin, chairman and CEO of Interparfums, added: “This is a great achievement for us. Moncler is the only luxury brand associated to mountains, nature and a constant search for innovation and evolution.
“Moncler has always stood for uniqueness, authenticity, quality and excellence. Its achievements are absolutely distinctive, and we are certain that its uniqueness will be successfully translated into a fragrance.”