Monday Haircare partners with Caffè Crema for two-day pop-up

Monday Haircare is set to host a two-day pop-up in partnership with Caffè Crema in Spitalfields, London, on 26 and 27 August.

The event will showcase the brand's shampoo and conditioner range, which includes three lines: Smooth, aimed at curly, wavy and frizzy hair; Moisture, formulated for dry, coarse and coily hair; and Volume, designed for thin, fine and oily hair.

The first 500 visitors each day will receive a complimentary Caffè Crema, with options including the Monday Matcha Crema - pink matcha topped with whipped cream and strawberries - and the Classic Coffee Crema. Visitors will also have the opportunity to receive a Monday Haircare product.

In addition, the first 100 visitors each day will receive a scratch card offering the chance to win Monday Haircare products and other prizes.

The pop-up follows a collaboration between Monday Haircare and Crème London earlier this year, which saw the creation of a limited-edition range of cookies inspired by the brand’s haircare collection. The menu featured three recipes based on Monday Haircare’s signature scents: Fresh Gardenia, Peaches & Cream and Vanilla Glaze.

Founded by Jaimee Lupton in 2020, Monday Haircare is a personal care brand offering hair and body products positioned around salon-inspired formulations at accessible price points.

The brand was initially launched in Australia and New Zealand and has since expanded into international markets, including the UK, where its products are available through retailers such as Boots, Superdrug, Sainsbury’s and Tesco.