Morphe to host Selfridges coffee station pop-up to celebrate exclusive brush collection

Morphe is bringing a week-long pop-up to Duke Street at Selfridges from 10-16 August, showcasing its Custom Blends brush collection.

Exclusive to Selfridges, the activation spotlights the Oat Latte 5-Piece Face & Eye Brush Set and the Iced Mocha 4-Piece Face Brush Set.

Both collections feature silver ion-infused bristles designed to reduce bacteria by up to 99.9%, alongside brush heads engineered to minimise fraying, shedding and streaking over time.

As part of the experience, visitors can book a one-to-one session at a dedicated eye or lip station with a Morphe makeup artist, who will create a personalised look tailored to their plans for the day.

Each guest will also receive a bespoke look card detailing the products used, making it easier to shop the collection afterwards.

In addition, the pop-up will offer complimentary refreshments, with the first 20 visitors each day receiving a free iced latte, mocha or espresso martini.

Shoppers who spend £35 or more will also receive a complimentary Mini Continuous Setting Mist, while stocks last. Plus, visitors can collect a Morphe Loyalty Card and a scratchcard at the entrance for the chance to win prizes.

The activation comes as Selfridges continues to expand its beauty offering across the UK. Bio Sculpture recently opened a second Selfridges location, bringing its nail salon services to Birmingham following the launch of its first standalone UK nail salon at Selfridges London.

Meanwhile, skincare brand DUA by Augustinus Bader Science strengthened its UK retail presence with a second pop-up at Selfridges Trafford Centre last month, following its debut activation at Selfridges London.

Korean skincare brand Anua also recently launched an exclusive pop-up at Selfridges Manchester, introducing its PDRN skincare range to shoppers.

Marc Jacobs Beauty joined the retailer's beauty portfolio in June, launching both online and in-store at Selfridges London's Oxford Street flagship with a dedicated concession in the Beauty Hall.

These additions follow Selfridges' continued investment in its beauty halls, including last year's multi-million-pound, 12-month renovation project, which reimagined the space as a "beauty destination of the future".