Mother’s Day spending to hit £2.4 billion with health and beauty among 'most sought-after' gifts

UK consumer spending for Mother’s Day is set to reach £2.4 billion, up 5% on the previous year, with categories including clothing, fine jewellery, watches and health and beauty among the most sought-after for gifting.

That’s according to analytics firm GlobalData, which reveals that the proportion of UK consumers planning to purchase at least one item for Mother’s Day on 30 March has risen to 56.4%.

Consumers also plan to spend £17.43 more on their mums than last year, resulting in an average spend of £125.30.

Eleanor Simpson-Gould, Senior Retail Analyst at GlobalData, said: "Retailers should offer personalised gifting options, including customised clothing, bespoke jewellery pieces, and curated beauty gift sets.

"Providing unique and thoughtful gifts will appeal to customers looking to make a special gesture on Mother's Day. Additionally, retailers must enhance the shopping experience by offering gift-wrapping services and convenient delivery options to make the process seamless for shoppers."

According to the data, 62.5% of Gen Z consumers also agree that "retailers do not do enough to provide gift inspiration". That sentiment is far higher than that of their cohorts. Almost half of that age group plan to spend more on Mother’s Day this year.

Simpson-Gould added: "Retailers must engage with Gen Z shoppers on key social media platforms such as TikTok and Instagram to promote affordable Mother’s Day gift ideas, offering exclusive discounts and engaging content to attract budget-conscious shoppers.

"Next-day delivery options will be a significant draw for this age group. Given that 63.8% of Gen Z shoppers agree they ‘tend to leave Mother’s Day shopping until the very last minute’, online retailers offering expedited delivery stand to benefit the most from the expenditure ahead of the event."