M&S launches live shopping week for Christmas on Instagram and Facebook
Marks & Spencer has launched a week-long ‘Live Shopping Style Stream’ across its Facebook and Instagram accounts, hosted by an array of M&S brand ambassadors and influencers giving tips on top Christmas picks.
Kicking off yesterday, 1 December, with ‘Kit Out the Kids’, today’s focus is on ‘Beauty & Home’.
Wednesday’s focus is ‘Gifting & Hosting’, while Thursday features ‘Must-Have Styles for Men’ (and something for everyone), hosted by presenter Vernon Kay and stylist and presenter Kris Donnelly.
Womenswear’s spotlight comes on Friday 5 December, with ‘Now Trending’, fronted by Senior Product Editor at Sheerluxe, Pip Hodgson, and celebrity stylist Nana Acheampong.
Ambassadors and influencers will also deliver expert tips, trend-led ideas and “insider inspiration”, while customers are able to browse curated edits and shop their full gifting list “without stepping outside”.
Sharry Cramond, M&S Marketing Director, said: “M&S fans are obsessed, and our social channels are buzzing as customers turn to our experts and ambassadors for this season’s must-have buys.
“Broadcast live from our in-house studios, out Live Shopping Style Stream is packed with festive inspiration, gifting ideas and expert styling tips - the ultimate Christmas fix. Expect exclusive gift card giveaways and discover every holiday essential, just a click away.”
