Mugler returns to makeup after 15 Years with L’Oréal Paris collaboration
After a 15-year absence, luxury French fashion and fragrance house Mugler is making a return to cosmetics with the launch of a new makeup collection, in collaboration with L’Oréal Paris.
Both L’Oréal Group-owned brands have teamed up to reintroduce colour cosmetics to Mugler, after the discontinuation of its previous makeup line in 2010.
Drawing from Mugler's bold aesthetic and L’Oréal Paris' high-performance innovation, the collection includes a 10-shade cushion foundation, felt liner, mascara, lipsticks, eyeshadow palettes, and more.
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The new launch is accompanied by a campaign film, featuring L’Oréal Paris Global Ambassador Kendall Jenner and directed by Colin Solal Cardo.
Launching on 22 September, the collection will be available on TikTok Shop, as more and more brands tap into the social platform’s growing influence.
It also comes as fashion houses like Prada and Balmain continue to expand their beauty offerings, building on the success of their own makeup lines.
Louis Vuitton, too, has recently joined this trend, further cementing the shift towards luxury brands embracing beauty as a key part of their offerings.
