Mutha launches in UK on Cult Beauty

US skincare brand Mutha has launched in the UK for the first time on beauty e-tailer Cult Beauty.

Founded by Hope Dworaczyk Smith, Mutha was inspired by Smith's desire to take care of herself and her then-pregnant body by making her own stretch mark salve, after being unable to find a suitable product already on the market.

Hope Dworaczyk Smith, CEO and Founder of Mutha, said: "I am thrilled to announce our second-market launch into the UK this January. Aiming to care for you as your own Mutha would, I am excited to share my story, clean, science-backed formulas and Mutha-mission with the savvy, beauty-obsessed UK consumer."

Mutha has announced it will donate 5% of all full-priced sales to charity partner International Medical Corp, a humanitarian organisation that aims to help those affected by conflict, natural disaster and disease outbreaks.