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My Little Coco announces retail expansion

Sophie Smith
12 June 2023

My Little Coco is expanding its retail footprint, bringing its range of family-friendly skincare and lifestyle products to four new retailers across the UK.

Launched by Rochelle Humes in 2020, My Little Coco promises to "develop and create multi-purpose, extra gentle products that the whole family love".

Its products span bath, bodycare, haircare, weaning, wellness, pregnancy, clothing and accessories.

Already available at Boots and its own website, the brand has now launched at Asda and will also drop at Waitrose, John Lewis and Ocado over the next few weeks.

In a post on Instagram, Humes said: "Opening up to multi-retailers has always been a dream of mine and I’ve been manifesting this since we began.

"What started as seven skin and hair care products bringing a more diverse, luxury offering to the market and has become a brand with over 90 products and lines expanding across multiple categories in family lifestyle. It’s taken a lot of blood, sweat and tears but the last three years has all been worth it."

Listen to's podcast with the Founder of My Little Coco, Rochelle Humes.

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