My Skin Feels launches and addresses food waste with product line-up
My Skin Feels, a new skincare brand featuring ingredients destined to becoming food waste, has launched in the UK with two products.
The Brighton-based business focuses on creating "less products with bigger, better results for both your mind and body". It uses natural and organic ingredients, including those rescued from the food and drinks industry that would otherwise go to waste.
Danielle Clementina Close, Founder of My Skin Feels, said: "When I started on this journey, I knew I wanted to make a product that did things a little differently.
"One that thought hard about its ingredients, its packaging and questioned its ethics and sustainability at every touch point along the way, and although there’s always more to be done, I’m so proud to say that we did it."
My Skin Feels has initially launched with two products - a Fruity Foaming Face Wash and Healthy Hydrating Moisturiser.
The Fruity Foaming Face Wash is an antioxidant-rich cleanser that washes away dirt, pollution and makeup. Suitable for all skin types, the product also works to brighten skin all year round.
The Healthy Hydrating Moisturiser is made from ingredients including organic shea butter, organic rosehip and the brand's mix of rescued food waste. Lightly fragranced, the product works to leave skin feeling soft, supple and hydrated.
For every product sold, the business will donate 1% of sales to help the Brighton and Hove Food Partnership fight food waste in the local community.
The ingredients used to tackle food waste
My Skin Feels takes water used from squeezing Mediterranean mandarins that would otherwise go to waste, reducing the amount of ‘new water’ the brand has to use. This nutrient-dense water includes a variety of antioxidants to help brighten skin.
Italian tomato skins from the ketchup and tomato sauce industry have been turned into a "skin superfood". This ingredient protects the skin from free radicals (generated by UV rays, pollution and other environmental toxins) and works to nourish and brighten skin.
The brand uses Italian oat waste leftover from the food and breakfast industry, with a "unique" fermentation process to increase the oat’s effectiveness to leave the skin feeling calm, restored and soft.
By-products from the organic Italian olive oil industry are used in the Healthy Hydrating Moisturiser. Packed with antioxidants, the brand uses a blend that includes olive pomace to help the skin better absorb its products.