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Nail salon So.Shell channels "tropical vibes" for new summer pop-up

Sophie Smith
11 July 2023

Ukrainian beauty business So.Shell Nail Bar has opened its first pop-up salon in London's Fitzrovia.

Located at 9-11 Tottenham Street, the pop-up features four manicure and two pedicure stations. Customers can also add brow treatments to the nail services

The space is designed with jungle elements to "create a relaxing tropical vibe".

It joins the brand's existing standalone salon in London's Carnaby. Located at 34 Marshall Street, the 738 sq ft salon opened last year and offers a range of nail, eyebrow and lash services with two treatment rooms.

Yana Galiyeva and Maria Sharova, Owners at So.Shell, said: “We are excited to open our pop-up in Fitzrovia after a successful launch in Carnaby with our first salon.

"Our aim is to establish a unique space, not only in the services we provide but in the atmosphere. We’ve created a stress-free environment where you can take a break from city life and where we can help people not just to look beautiful, but to feel beautiful.

"We offer a range of simultaneous beauty services that are meeting the highest standards, our team has more than seven years experience and know how to achieve a top quality result that will last for weeks. We look forward to welcoming new customers to our summer pop-up. ”


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