Follow us

Nails.INC acquired by Pacific World Corporation to accelerate US expansion

Chloe Burney
14 October 2024

British nail brand, Nails.INC has today announced that it has been acquired by Pacific World Corporation - a New York-based private equity firm renowned for scaling consumer brands. This strategic partnership aims to accelerate Nails.INC’s growth and solidify its presence in the North American market.

Nails.INC, which now owns Nails.INC and Holler and Glow, was founded in London by Thea Green in 1999; focusing on bringing fashion-forward, trending colours and innovative nail care products to customers.

The company has concessions within Selfridges, John Lewis, Waitrose, QVC, Amazon and Look Fantastic, as well as Sephora, Target and Sallys in the USA.

"We’re thrilled to partner with Pacific World and Prospect Capital, who share our vision for empowering individuals through beauty," said Thea Green, Founder of Nails.INC.

"This collaboration marks a significant milestone in our journey, enabling us to bring our high-quality, cult items to a wider audience in North America. With Prospect’s support, we are excited to scale our business, build new partnerships, and continue to drive innovation in the beauty space."

As part of the deal, Thea Green will continue to lead the company as Founder.

Marks & Spencer Nails Inc Percy Pig

Nails.INC collaboration with M&S (Founder Thea Green pictured)

"We see incredible potential in Nails.INC and are excited to be part of the next phase of its journey,” said Bart J. deBie, Managing Director at Prospect Capital, which owns Pacific World Corporation.

"Its commitment to fast and agile product innovation, and passion for making beauty accessible resonates deeply with today’s consumers. We believe that, together, we can accelerate the brand’s growth in North America and beyond."

Under this new partnership, Nails.INC plans to expand distribution in key markets across the US and Canada, while also "increasing its product line to meet growing consumer demand".

Nails Inc x Magnum

Nails.INC collaboration with Magnum


Free NewsletterVISIT TheIndustry.fashion
cross