Naked Sundays bolsters global expansion with launch at Boots
Australian brand Naked Sundays has launched at Boots, significantly expanding its presence in the UK.
The skincare-meets-suncare brand recently launched in 200 stores and online with products such as its SPF50 Hydrating Glow Mist, Collagen Glow 100% Mineral Sunscreen SPF50+ and SPF50 CabanaClear Water Gel Serum, which sold out within one week of launching.
Founded by Samantha Brett in 2021, Naked Sundays infuses trending skincare and makeup products with SPF50.
As a former Australian news anchor, Brett spent hours under the sun covering stories. It was during this time that she noticed a troubling pattern - her team, constantly exposed to harsh UV rays, were experiencing serious sun damage, with some even developing melanoma.
Realising the urgent need for effortless, effective sun protection, she set out to create Naked Sundays.
Since its launch, the business has grown more than 1113%, establishing itself as a trusted source of SPF.
Its launch at Boots UK marks the brand's fifth international retail launch in the past year, with earlier launches into Sephora UK, Ulta Beauty, Target, Amazon, and Shoppers Drug Mart in Canada.
"We are so thrilled to be launching into Boots UK, such an iconic beauty destination. We know our customers love to shop at Boots and now they can easily stock up on their Naked Sundays in the high street chain's stores," said Brett.
