Naked Sundays targets UK market with new pop-up
SPF brand Naked Sundays is bringing the Aussie glow from Bondi to West London, with a new pop-up in partnership with Sephora UK.
Taking place on 29 April from 3-6pm, the pop-up at Sephora Westfield London invites customers to discover the brand's range of SPF essentials, including new and exclusive goodies.
Visitors will also get the chance to meet founder Samantha Brett, while sipping on matchas and snacking on TimTams.
Plus, the first 100 guests will receive free samples, and every Naked Sundays purchase comes with a complimentary gift.
"Being in Sephora and giving customers the chance to try our sunscreens in person is truly a dream come true," Brett told TheIndustry.beauty.
"We’re so excited to meet our loyal UK community face-to-face. The UK has such a strong appreciation for high-performance sun care, and we’ve seen Naked Sundays grow rapidly in this market- it’s just the beginning!"
Founded by former news anchor Samantha Brett in 2021, Naked Sundays was born out of a personal mission. Having covered stories for hours under the harsh Australian sun, Brett witnessed firsthand the long-term effects of UV exposure. Members of her crew, constantly outdoors, began to suffer from serious sun damage - some even developing melanoma.
Realising the urgent need for effortless, effective sun protection, she set out to create Naked Sundays, infusing trending skincare and makeup products with SPF50.
Since its launch, the business has grown over 1113%, establishing itself as a trusted source of SPF.
Having landed at Sephora UK in 2023, the brand launched at Boots last month, reflecting its fifth international retail partnership in the past year.
