National Lipstick Day: How beauty brands are celebrating in 2022
Tomorrow is National Lipstick Day 2022, a day dedicated to celebrating all things lipstick. The celebration has existed for several years but rose to fame when Huda Kattan, Founder of Huda Beauty, registered it on the official National Day registrar in 2016.
To commemorate the day, TheIndustry.beauty has taken a look at how beauty brands and retailers are celebrating National Lipstick Day 2022 with deals, exclusive content and giveaways in the UK.
Feelunique
Feelunique has lined up a number of activations including 20% off lipsticks via its website. The online beauty retailer will also be sharing a variety of "heartfelt and empowering" stories from its community about what lipstick means to them and showing consumers how to get some of history’s most iconic lip looks.
Feelunique is also hosting a lipstick masterclass with a makeup artist from Huda Beauty. Hosted online from 1-2pm, the event will offer consumers the opportunity to learn how to get the best lip looks at home and enter a giveaway.
Commenting on the celebration, Feelunique said: "It’s a day where we celebrate everyone’s choice to express themselves in any way they want to. From fail-safe balms that are always by our side, to everyday nudes and the boldest, bravest matte reds, it’s our hope that all our customers take this day (and everyday) to feel happy and confident in their own skin. We know lipstick has the power to do just that, and that alone is something we feel is worth celebrating.”
Lookfantastic
To celebrate National Lipstick Day, Lookfantastic has announced 25% off its premium lip brands and up to 30% off selected lip products until 31 July 2022.
Spotlight offers include up to 20% off Barry M, Dear Dahila, ByTerry and Lime Crime. Along with up to 25% off Revlon, Stila, Giorgio Armani and Bobbi Brown, and up to 30% off Revolution, MAC Cosmetics and Project Lip.
Keely Gough, General Manager at Lookfantastic, said: “National Lipstick Day is more than just a calendar moment at Lookfantastic. For our consumers, lipstick has become a marker of self-expression, creating a sense of empowerment or individuality with every swipe. At Lookfantastic, we believe everyone should own their go-to lipstick colour that makes them look and feel fantastic, and we're proud to be celebrating National Lipstick Day, not just today but beyond.”
Anastasia Beverly Hills
US makeup brand Anastasia Beverly Hills has extended its National Beauty Day deals to offer buy one, get one free on lip products throughout the whole month. This deal covers the brand's lipsticks, lip glosses and lip balms including its Liquid Lipstick, Matte Lipstick, Crystal Gloss and Norvina Lip Balm.
In addition to lip products, Anastasia Beverly Hills is known for its range of makeup and tools for the eyes, eyebrows and face including the brand's bestselling eyeshadow palettes and eyebrow pomade.
Illamasqua
Running from 29 July to 1 August 2022, Illamasqua has announced its National Lipstick Day deals for four of its lip products. This includes 50% off its Antimatter Lipstick, 30% off its Ultramatter Lipstick and 40% off its Colouring Lip Pencil and Loaded Lip Polish.
Founded in 2008, Illamasqua aims to create products using the highest professional standards to inspire makeup artists and enthusiast at every level. The THG-owned brand is also known for its professional-grade products for eyes, face, brushes and tools.
No7
Available online at Boots, No7 has made all of its lip products half price for the whole week to celebrate National Lipstick Day.
The offers covers the beauty brand's lipsticks and lip pencil categories such as No7's Stay Perfect Lipstick, Velvet Matte Lipstick, Limited-edition Moisture Drench Lipstick and Precision Lips Pencil.
Vesta London Beauty
Vesta London Beauty is commemorating National Lipstick Day with 15% off its entire Nude Lip Gloss Edition for the day.
The Nude Gloss Edition is available in four shades including Poppin', Checkmate, Cloudy and Date Night, as well as a Nude Gloss Edition bundle. The range is made from ingredients such as shea butter and cocoa butter to help keep lips moisturised.
Vesta Boateng, Founder of Vesta London Beauty, said: "It’s said that you are never really dressed until you have your lippy on…we agree. We believe that your lippy can take your look from the very simplest of looks to the fullest of glam and of course remain simple should you wish. We launched our brand with lip products so it’s only right we celebrate National Lipstick Day."
Mii Cosmetics
Mii Cosmetics is offering its customers 25% off its hydrating and long-wearing lip products until 1 August 2022. This includes the brand's HydraBoost Lip Lover Lipstick, Luscious Lip Sheen and Click & Colour Lip Crayon.
Founded in 2011 by Susan Gerrard, Mii Cosmetics offers a range of makeup and nail care products to help consumers achieve a natural look and feel confident. The brand was inspired by feedback from women who use beauty salons to develop its range of makeup.
Project Lip
Makeup brand Project Lip is offering 30% off its Hydra-Matte Plumping Balm. Available in three shades, the lip balm aims to hydrate, nourish and plump lips.
Project Lip was launched after Founder and CEO Joy Howieon noticed a demand for vegan luxury lip care whilst working as a MUA at Selfridges. Made with 100% natural and vegan ingredients, the brand's products are housed in fully recyclable packaging to create items "perfect for your lip care regime, planet and bank balance".
OPV Beauty
OPV Beauty is providing 50% off its lipstick ranges until 1 August 2022. This includes its Metallic Liquid Lipsticks and Matte Liquid Lipsticks.
The Metallic Liquid Lipsticks are available in 14 shades, inspired by the 90s frosted lip trend. The Matte Liquid Lipsticks are available in 25 shades, aiming to provide a long-lasting and smudge proof look.
Founded by sisters Bukola and Opeyemi Adeyemo, OPV Beauty provides makeup and haircare products for all skin tones and ethnicities. The brand's products are made from natural active ingredients and are all cruelty-free.
