Natura reveals strategy for Avon, The Body Shop and Aesop to support Ukraine and Russia

As Russia continues its invasion in Ukraine, Natura & Co has revealed its strategy for The Body Shop, Aesop and Avon.

The beauty company says it is "helping people on the ground", including its Avon Representatives in Ukraine and are working with organisations providing humanitarian relief by donating both funds and personal care products for refugees.

The Body Shop and Aesop are suspending the delivery of products to their franchisees in Russia. Avon is suspending exports from Russia and is assessing shipments to the market.

Commenting on this, Natura & Co said: "From the start of the conflict in Ukraine, our primary concern has been with the protection and safety of our employees and representatives facing violence and loss.

"We strive to provide our (Avon) representatives with the means to sustain their financial independence, so our local plant will continue to supply their social selling operations. For 135 years, Avon has stood for women wherever they are in the world, regardless of ethnicity, nationality, age or religion. We will continue to assess our position as the situation evolves."