Naturium taps ‘glass skin’ trend with new brightening product duo

US-based skincare brand Naturium is tapping into the "glass skin" trend with two new additions to its range, launching exclusively at Space NK later this month.

The Multi-Bright Milky Toner and Multi-Bright Advanced Serum can be used together or as standalone products, focusing on enhancing clarity, glow, and overall skin texture through gentle daily exfoliation and hydration.

The Multi-Bright Milky Toner (£19) is formulated to exfoliate and hydrate, revealing a more radiant complexion.

It combines an azelaic acid derivative with a fermented grape extract complex and the amino acid arginine to gently resurface the skin, smooth texture, and reduce the appearance of dark spots. A rice milk blend and licorice root extract help moisturise and strengthen the skin barrier.

The launch comes amid growing interest in milky toners, with Google Trends data showing a steady rise in searches throughout 2025, peaking toward the end of the year.

The trend has also surged on TikTok, where these toners are credited with helping achieve the coveted "glass skin" look.

Meanwhile the Multi-Bright Advanced Serum (£26) features a lactic and glycolic acid complex with L-arginine for "gentle yet effective exfoliation". The formula also includes a superfood complex and naturally derived fruit extracts to boost radiance, improve texture, and even skin tone.

Allantoin and bisabolol work to soothe and moisturise the skin barrier, leaving the complexion "healthy and glowing".

Together, the toner and serum promise a "clinically effective approach to brightening". Both products will be available from 27 January online and in-store at Space NK.

Founded by social media personality Susan Yara, Naturium launched in the UK in 2022 and is recognised for high-performance skincare made from natural botanicals.

The brand’s mission is to prove that results-driven, high-quality skincare doesn’t need to be overpriced.

Its two new launches coincide with Space NK’s ongoing expansion, including the introduction of Fenty Beauty online and in 19 stores nationwide from 19 January.