Neom Organics names new CEO as co-founder steps down

Beauty and wellbeing brand Neom Organics has appointed Isabel Malbois as CEO, replacing co-founder Oliver Mennell, who has stepped down after more than 18 years. 

Mennell, who founded the business with Nicola Elliott in 2005, has transitioned to the role of Non-Executive Chair.

In this role, he will "remain an integral part of Neom's story, providing unwavering support to Malbois and the entire team".

The move marks a step up for Malbois, who has served as Managing Director at Neom Organics since July 2022.

Before joining the business, she held various managerial positions at L'Oréal Group within its Giorgio Armani and Urban Decay brands.

In a post on LinkedIn, Mennell said: "Isabel, who has been an integral part of our team for the past two years, has consistently demonstrated an exceptional understanding of our business.

"Her expertise in guiding companies towards greater heights aligns perfectly with NEOM's vision as we continue to expand, both within the UK and internationally. I have complete confidence in her ability to lead us into this next chapter.

"Looking ahead, I am filled with optimism for the future. With Isabel's capable leadership and the unwavering dedication of our extraordinary team, there are no limits to what we can achieve."

During Mennell's tenure as CEO, Neom Organics has expanded to multiple geographies, exceeded £40 million in revenue, and been profitable for all but the first three years of its 18-year journey.