Net-A-Porter launches new digital beauty festival
Net-A-Porter has launched a new social-first, annual digital Beauty Festival "The Beauty of You", in a bid to entertain, empower and inform its customers.
Running now, until 25 of January, the multi-platform digital beauty festival features exclusive content from a range of beauty experts including Miranda Kerr, Charlotte Mensah, Dr Barbara Sturm, Tina Craig, Tata Harper, Marianna Hewitt and many more, via tutorials, storytelling and live events.
Highlights include its fully-shoppable IGTV social franchise "Call the Expert", IG Live, Reels, TikTok, and one-off private events for loyal customers and friends of the brand.
“As we spend more time at home than ever before, beauty and wellness have become integral to our day to day lives,” the company said.
“The act of self-care, taking time to focus on feeling our best, and finding the joy within small rituals are all increasingly important to our customers, alongside the need to stay close to our communities, even if just online.”
A full schedule of events is available on the dedicated ‘Beauty of You’ hub: https://www.net-a-porter.com/en-gb/campaigns/beautyofyou/