New clean beauty concept store opens in Mayfair
Beauty Edit Mayfair, a new shopping destination that focuses on clean beauty, has opened in London.
Located at 33 Berkeley Street in Mayfair, the new concept store prioritises sustainable beauty brands, encouraging customers to reduce their environmental impact.
The space features a range of clean, high-quality cosmetics, skincare, haircare and fragrance products from renowned international and niche brands, including Monpure, Charlotte Mensah and Darling Sun.
It also offers personalised consultations and expert recommendations, as well as occasional beauty workshops and events with various guest speakers and industry experts.
Sherrille Riley, Founder of the Beauty Edit Mayfair, said: "Growing up in Jamaica, I witnessed the devastating effects of mindless consumerism, which has inspired my on-going commitment to creating a shopping experience, demonstrating that one can be both effective and environmentally mindful in today’s world."
"I've curated Beauty Edit Mayfair to be a luxurious sanctuary for beauty enthusiasts to not only explore the latest trends, but also discover an array of cosmetics, essential bodycare products and innovative suncare solutions that will leave them feeling inspired."
