New data reveals how Boots Advantage Card members are saving and spending their points

Boots has unveiled new insights into how its Advantage Card members use their points, revealing a diverse range of spending habits - from savvy savers to serial redeemers. 

The data suggests that the typical Boots Advantage Card member spends their points twice a year, with the majority saving up their points for at least six months (74%). As part of this, 40% spend their points over the festive season.

Meanwhile, a smaller group of ‘serial redeemers’ (4%) choose to spend their points on average seven times a year on daily essentials such as tissues, bottled water, cotton face pads and cleansing wipes. This group includes value-savvy parents who redeem their points on baby items.

While half spend their points on daily essentials like toiletries, hair, and medicines (50%), more than a third (35%) splurge on little luxuries like premium beauty.

This year, over 80,000 customers redeemed their points for products from the No7 Future Renew range, while 19,000 chose to indulge in Dior makeup, skincare, and fragrances.

The data also reveals that women are more likely to save their points over several years to purchase big-ticket items worth £50 or more, such as Fitbits. In addition, over a hundred have saved enough to buy Dyson products.

The top luxury items bought using over £50 of Boots Advantage Card points include: 

• Dior Sauvage 60ml
• Prada Paradoxe Eau de Parfum 30ml
• YSL Libre 30ml
• Oral-B iO3 Toothbrush
• Lancôme La Vie Est Belle Eau de Parfum 30ml

The top little luxuries bought using up to £30 of Boots Advantage Card points include: 

• No7 Future Renew range, including Day/Night Cream and Eye Serum
• La Roche Posay Cicaplast Baume
• Olay super serum 30ml
• L'Oreal Paris Revitalift
• Bubble Slam Dunk Moisturiser 50ml

The top daily essentials purchased using Boots Advantage Card points: 

• Boots Reusable Paper Bags
• Breacon Carreg still water
• Boots Cleansing Wipes Cucumber
• Boots Organic Cotton Oval Pads
• Boots Multi Pocket Tissues

It comes as almost a quarter of the UK population (24%) and 48% of adult women now holds a Advantage Card with millions of points accrued on shopping baskets each day.

The high street giant's Advantage Card allows members to collect points with every purchase, with three points earned for every £1 spent - more for members of one of its clubs like the Boots Parenting Club and Boots Over 60s Club.

Members can also earn more points for recycling empty health and beauty products through Recycle at Boots, as well as through on-demand delivery partners.

The news follows a new partnership between Boots and digital sampling platform SoPost to deliver data-driven, personalised product sampling at scale to its Advantage Card members.

The initiative enables Boots and its suppliers to run personalised product sampling campaigns, delivering samples to relevant audiences at appropriate times.