New data reveals top skincare ingredients of 2024
As consumers become increasingly savvy about their skincare choices, the search for effective, science-driven ingredients has never been more pronounced.
New data from digital marketing agency Foundation has revealed salicylic acid as the most searched for skincare ingredient in 2024.
Featured in some of the most in-demand skincare products of the year, this exfoliating ingredient that targets acne, unclogs pores and reduces inflammation clutches the top spot with 60,500 total searches on average each month.
Following this is retinol and retinoids, which target everything from fine lines and wrinkles to acne and pigmentation, with 49,500 average monthly searches.
Hyaluronic acid, widely known for its hydrating benefits, comes in third with 49,500 average monthly searches.
Top 10 most searched for skincare ingredients:
- Salicylic acid
- Retinol and retinoids
- Hyaluronic acid
- Niacinamide
- Vitamin C
- Glycolic acid
- Peptides
- Ceramides
- Squalane
- Bakuchiol
Informed consumers, trustworthy brands, and a focus on results have fuelled the popularity of scientifically backed skincare.
Olivia Ford, Head of Performance at Foundation, said: "Since the pandemic, we’ve seen a growing shift towards scientifically backed products due to increased consumer education, as people became more knowledgeable about ingredients and how they can help you achieve your dream skin."
"Salicylic Acid coming out on top of the search data is further proof of how knowledgeable the consumer audience has become in regard to effective formulations and clinically proven solutions."
