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New Nordic appoints Chanel director as new COO

Sophie Smith
28 January 2022

Health and beauty brand New Nordic has appointed Ditte Søndergaard Bihorac as its new Chief Operating Officer.

Working closely with New Nordic's CFO Ivan Ruscic and CEO Karl Kristian, Ditte will help drive growth opportunities, improve customer loyalty and invest in new territories and channels.

Headquartered in Copenhagen, New Nordic is a health and beauty brand that has specialised in herbal cosmetics for over 30 years. Today, the Scandinavian brand’s products are sold in more than 50,000 stores and online retailers across 36 countries.

Ditte joins the company from Chanel where she spent five years in the sales and marketing team, most recently as Sales and Retail Director. In this role, she was responsible for developing growth strategies and ensuring long-term profitability for the luxury brand.

Prior to this, Ditte also has over 12 years experience working with beauty brands including L’Oreal, where she worked within product management.

Ditte Søndergaard Bihorac, COO at New Nordic, said: “I am proud to be appointed as Chief Operating Officer at New Nordic, a brand that is a leader in harnessing plant power to improve people’s lives across the world. I have joined at an exciting time with product innovation a key part of its strategy and am excited to work closely with the team.”

Karl Kristian, CEO at New Nordic, said: “We are delighted to welcome Ditte to the New Nordic team in a role that has been specifically created to execute our global strategy and propel retail growth. Her wealth of industry-leading experience will support our ambitious plans to reach new customers in new territories and continue our journey of becoming a household name. We look forward to seeing Ditte’s fantastic ideas and commitment to brand image come to life.”

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