New skincare brand Moral launches with barrier boosting serum
Moral, a new beauty brand that combines high-performance ingredients with minimal skincare rituals, has launched for the first time.
With a 'less is more' approach, Moral specialises in creating "potent, multi-tasking formulas with science-backed ingredients to care for all skin types in an effective yet gentle way".
The brand has launched with a Radiant Blend Serum, made with its Barrier Restore Complex. Composed of five clinically-proven ingredients - ectoin, peptides, prebiotic, glycoin and ceramide - the formula works to support the skin barrier’s protective capabilities to shield skin from external stressors, irritation and inflammation.
Designed for long-term results, the serum also helps to balance hydration and skin-firming proteins, as well as stimulate new cell production to make skin "naturally more resilient".
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Samantha Morales, Founder of Moral, said: “My skin journey has been nothing short of challenging. I relied on intensive skin routines that were hard to sustain in the long run. Through Moral, I want to introduce a simplified approach to achieving healthy skin without a trend-led philosophy and an overwhelming amount of products with unwanted ingredients.”
The news follows a number of recent skincare brand launches, including Almora Botanica with its range of seven products to help prevent and repair skin damage. The brand combines Ayurvedic teachings with modern science and adaptogenic ingredients.
