New SPF brand debuts with line-up of multi-functional formulations

A new-to-market SPF brand has launched with a range of high-performance formulations that go beyond sun protection.

Powered by dermatology-driven technology and medical-grade actives, SunsolveMD is designed to deliver targeted solutions for specific skin concerns - combining advanced skincare with effective sun defense.

Each solution is powered by a proprietary ZnO+Mineral Care Complex, fortified with micronised zinc oxide, marine phytoplankton, and clinically tested actives to "restore, revitalise, and reinforce skin health".

Backed by its own research laboratories and engineering hub, SunsolveMD's new range of products are tailored to specific skin concerns including uneven skin tone, hydration, loss of elasticity, inflammation, and protection against environmental stressors.

It initially launches with a ZnO+Mineral Care range, formulated to "meet the demands of modern lifestyles" with a line-up of six lightweight formulations for visibly healthier and radiant skin.

SPF products in the collection include those that address concerns including Firm + Replenish, Correct + Fade, Balance + Clear, Detox + Shield, Calm + Revitalise, and a Firm  + Replenish formulation for eyes.

Meanwhile, a LipidRestore range offers lighter-weight SPF options, including Volumise + Restore and Volumise + Condition for the lips.

At the core of the brand is a multidisciplinary advisory board uniting expertise across science, dermatology, and engineering, including plastic surgeon Dr Peyman Solieman as Chief Medical Officer, beauty and business strategist Portia Dieguez as Chief Strategy Officer, AJ Addae as Chief Chemist, and Frederik Skovgaard as Chief Engineering Officer.