New summer beauty calendar launches to 'fill gap in the market'
A brand new category of beauty calendar has arrived, designed to build on the excitement of going on holiday.
Whether you're jet-setting to a tropical paradise or planning a chic city escape, the new calendar boasts seven beauty products worth over £59 to help pre-holiday prep – from pampering, hydrating body creams and holiday-ready haircare to rejuvenating eye masks.
Encouraging consumers to begin their holiday countdown by receiving one product each day in the week leading up to their departure, the calendar attempts to build on the excitement of going on holiday.
The product line-up includes:
- Feather & Down Warming Body Scrub
- Q+A Ceramide Body Lotion
- Phillip Kingsley Swimcap Hair Mask
- Ultrasun Extreme SPF 50
- Q+A Hyaluronc Acid Body Wash
- Salt Of The Earth Natural Deoderant
- BEAUTYPRO Warming Eye Mask
The launch comes as traditional beauty advent calendars continue to experience high demand, with retailers such as Lookfantastic and Liberty already teasing their editions for the 2024 festive season.
Whether it's makeup, skincare, haircare, fragrance, or a mix of them all, beauty calendars - alongside beauty boxes, which can be enjoyed all year around - attempt to entice consumers with their array of products and value for money. Aiming to fill a gap in the market with its unique concept, the new 'Off On Hols' calendar now aims to create a first-of-its-kind experience within the market.
Karen Davis, Founder of Off On Hols, told TheIndustry.beauty: "While beauty calendars are popular during Christmas, they’re quite pricey and include a lot of products. Our calendar is focused on meeting a specific need, featuring seven brilliant, travel-friendly products that you’ll actually use. It’s not only fun but also offers fantastic value, with substantial savings on the items included.
"It offers around 50% savings on each product (if you bought them separately) and it fills the gap until your next advent calendar. It’s a great gift, not tied to a specific time like advent calendars – you can save it for a holiday in November or even summer next year.
"There’s nothing quite like it on the market. It gives you a confidence boost, makes beauty prep something to look forward to, and adds a bit of cheer as we get ready to go off on holiday."
Priced at £29.99, the Off On Hols Summer Beauty Calendar is available online at beauty subscription box service Toyl.
