Next begins rollout of new logo following 40th anniversary celebrations
Next has begun the rollout of a new logo, dropping its lowercase branding that has been seen since 2007 in favour of a new bold capitalised font.
First debuting last week, the new logo from Next is already being used across corporate statements and new store fronts. The logo can now be seen across the flagship store at Oxford Street.
The new logo is slowly being rolled out across all 500 Next stores with the process expected to be complete before the end of the year. Price labels, garment tags and carrier bags will also be rebranded once old stock has been used up.
Earlier today, Next published pre-tax profits of £823 million for the year ending 31 January 2022, a jump of 140% compared with the previous year.
Last week, Gap marked its return to the British high street with the opening of the first Gap concession at Next's flagship store in London. Alongside its new brick-and-mortar presence, Gap will migrate its e-commerce business to the Next Total Platform, which will offer click-and-collect service, next-day delivery, and a variety of customer service options.
Next has recently signed a 10-year lease for a new store in Manchester's Trafford Centre, expected to open in November 2022. The new store will significantly upsize the brand’s presence in the centre, bringing its fashion, beauty and home offering together in a single 65,000 sq ft store.
Read more about Next's history in TheIndustry.fashion's feature here.
