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Next signs new retail deal with beauty accessories company Stylideas

Sadiyah Ismailjee
29 September 2020

Next has signed a new retail deal to stock beauty accessories from nail and beauty grooming brand Stylideas.

The announcement follows after Next revealed plans to open its new concept beauty halls in intu shopping centres in the place of former Debenhams stores.

Next will be stocking the brand's award winning Stylepro Makeup Brush Cleaner and Dryer gift sets in both the Original and its latest designs, Gel Polish Remover Kit, its planet-saving products the Bamboo Makeup Remover Pads and newest launch the Bamboo Barrel.

Stylideas' products will roll out in three of Next's beauty concept halls located at intu Gateshead, Milton Keynes and Watford, on the 2 October.

STYLPRO's International Sales Director, Lucy Smith said: "We are really excited by the idea of these stores and being part of this new concept. It is also amazing to extend our brand's footprint further within bricks and mortar. Next is a staple on the high street and we are delighted to bring our innovative products to a new set of customers."

Stylideas was founded by former winner of BBC reality show The Apprentice, Tom Pellereau. His inaugural product, the uniquely curved nail filer, Stylfile has become recognised worldwide and is available across the globe after selling over 2 million pieces since launch.

Since launching in 2010, Stylfile has continued to evolve, gaining incredible momentum and has developed into a complete collection of nail grooming products.

The company also ventured into the makeup brush market after developing the Stylepro, a makeup brush cleaning and drying device.


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