No7 beauty brand launched on dedicated new website

The No7 beauty brand has launched its own dedicated website offering British consumers a raft of innovative new ways to access, explore and buy its products.

With a wide range of new tools and information for beauty shoppers, including multimedia educational videos, tutorials and virtual consultations, the launch of No7beauty.co.uk marked “a significant step,” in the brand’s ambition to provide more personalised experiences for its customers, it said.

The site also gives shoppers access to the beauty diagnostic solution, Revieve - an artificial intelligence skincare advisor which provides tailored product recommendations based on real-time analysis of selfies.

A content hub, featuring in-depth skincare and cosmetics advice is also available, as is a wealth of information on the brand’s commitment to supporting women, including its partnership with Macmillan Cancer Care and the No7 #UnstoppableTogether campaign.

Live now, the site will also offer first time shoppers a 25% discount on all products for the first two weeks of launch.

No7 UK marketing director Katie Swift said: “We are thrilled to be launching No7beauty.co.uk which will allow us to better meet the diverse needs of consumers who are looking for greater connectivity with brands and are more engaged and informed about beauty than ever before.

“As the UK’s number one skincare brand, there are millions of women who already love our products and benefit from the services and advice we offer; our new website will make both even more accessible.”

The full No7 range of products will also continue to be stocked at Boots and on Boots.com with customers still able to access exclusive promotions and loyalty rewards through the Boots Advantage Card programme.