No7 Beauty Company becomes lead sponsor of British Beauty Week
No7 Beauty Company has been announced as the lead sponsor for this year’s British Beauty Week in Covent Garden, in partnership with the British Beauty Council and media company Hearst UK, taking place from 8-12 September.
The ‘Beauty Reimagined’ theme will be incorporated throughout every aspect of the live event, and will encourage consumers to explore and discover while allowing key industry figures to take the stage to “discuss and demonstrate the future of beauty”.
Annie Murphy, SVP, Global Chief Commercial Brands Officer at Walgreens Boots Alliance, and British Beauty Council board member, said: “We are thrilled to be partnering with British Beauty Council as the headline sponsor for British Beauty Week.
“During a turbulent time for beauty, British Beauty Council has been a driving force in supporting the industry, and we are proud to lend our support to this important week that celebrates beauty in all its guises.
“At the heart of No7 Beauty Company is our belief that beauty is for everyone, and during the course of the week we are looking forward to inviting people to experience the amazing science and care that goes into each of our brands - from No7 to Liz Earle to Sleek MakeUP.”
The inspiring five day showcase will define the trends re-shaping the beauty industry today and will “deliver a playground of beauty firmly focused on the future”.
Hearst UK beauty research in March 2021 showed that consumers are ready to reimagine and celebrate beauty more than ever before, with 76% of consumers surveyed having purchased a new beauty product or brand in the last 12 months, while 64% have missed shopping in-store for beauty and grooming products. Additionally, 85% believe putting on makeup will boost their mood.
Millie Kendall, CEO Of the British Beauty Council, commented: “In these unprecedented times, it has never been more important to celebrate the importance and resilience of the beauty industry.
“With Hearst UK as partners, we can amplify our messages in new, creative and impactful ways to shine an even greater light on the world of UK beauty and beyond to both consumers and industry professionals.”